Selling a home January 26, 2024

What To Do When Your Home Isn’t Selling

So, your home isn’t selling. It has been on the market for a while, and the tumbleweeds are starting to outnumber potential buyers. Don’t hit the panic button just yet – it happens to the best of us. Let’s dive into some real talk about what you can do when your home seems to be taking a leisurely stroll down the market lane.

1. Reflect on the Price Tag:

Take a moment to reassess your home’s listing price. Sometimes, the market may have shifted since your initial listing, or maybe there’s a bit of wiggle room for negotiation. Be open to adjusting the price based on current market trends and comparable sales in your area.

2. First Impressions Matter:

How’s your curb appeal? The exterior of your home is the first thing potential buyers see. Ensure your front yard is well-maintained, the entrance is inviting, and any necessary repairs are taken care of. A fresh coat of paint or some landscaping might be the game-changer you need.

3. Professional Photos are Worth the Investment:

In today’s digital age, most buyers start their journey online. If your listing photos don’t do justice to your home’s charm, you might be missing out on potential buyers. Consider investing in professional photography to showcase your property in its best light.

4. Stage Like a Pro:

Staging isn’t just for showrooms. It helps buyers envision themselves living in your space. Declutter, depersonalize, and arrange your furniture in a way that highlights the best features of each room. A well-staged home can make all the difference.

5. Market Your Heart Out:

Are you making the most of your marketing efforts? Explore different channels, from social media to real estate websites. Highlight unique aspects of your home and its surroundings. A compelling description can draw in potential buyers and set your property apart from the competition.

6. Listen to Feedback:

Feedback, even the not-so-glowing kind, is a valuable tool. If you’ve had showings but no offers, reach out to your real estate agent for feedback from potential buyers. Understanding what might be turning people away can help you address specific concerns.

7. Consider a Refresh:

If your home has been on the market for an extended period, it might be worth considering a refresh. This could involve minor renovations or updates to make your property more appealing. Consult with your real estate agent on cost-effective improvements.

8. Time to Reevaluate Your Agent:

Sometimes, the chemistry between a homeowner and their real estate agent might not be sparking. If you feel like your current agent isn’t putting in the effort or exploring all avenues, it might be time to have an honest conversation or consider a change. Our team has conversations about all of these aspects up front at our pre-listing consultation meeting. We go in-depth on how we feel your home could be presented in it’s best light, whether that’s landscaping, painting, a small renovation project, and/or staging. We explain what projects will give you the biggest return on your investment without breaking the bank. So be sure to have a thorough conversation when you’re interviewing real estate agents to make sure they’re going to give you the advice and feedback you need.

Remember, the real estate journey can be a marathon, not a sprint. Patience and a proactive approach can turn the tide. If you’re feeling stuck, have an open dialogue with your real estate agent to brainstorm new strategies. Your dream buyer might just be around the corner – here’s to unlocking the door to a successful sale! If you have questions about selling your home, or the home selling process in general, send me a message here!